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Increasing number of visitors to Japan

Many foreigners visit Japan recently. According to the recent statics of JTB(Japan Travel Bureau), 36.87 million foreigners visited Japan in 2024 , the highest number in the history and 40 million is expected in 2025. Further the Japanese government set the target at 60 million by 2030 and its number is not, I think, unfeasible by seeing the latest number.

Those visitors interviewed at the airport commented that they were happy to have come to Japan and they liked Japan with good impressions for many things that we Japanese usually feel normal. Before coming to Japan, they learn about Japan through their local news, books, and Internet site introducing sightseeing spots, gourmet restaurants, shopping stores accommodation, or others. But they can, as far as I observe, pick up the events of just surface of Japanese life. It is hard to reach the depth of Japanese hearts from outside.

As I Japanese, I would like those foreign visitors to know the real Japanese life and mind which I love and I am proud of. As far as I observe from my viewpoint of Japanese living here for several decades, not so many of these medias can show details of real Japanese life, heart nor soul. I would like those visitors to know more about good points of our culture, manners, customs, heart and soul behind the scenes they can see. I am the person having experienced of international marketing by working for one of the Japanese electronics giants manufacturing home appliances as a department general manager of product planning, and there I experienced the marketing jobs and obtained the skills of observing the foreign people’s lifestyle in targeted markets. I, with such experience, now start to put my eyes to the life and mind of my own country, Japan, and try to illustrate them more deeply which is hard to be seen from people outside Japan. I am sure with such marketing career to convey the Japanese heart and soul. I wish those people to learn them through my posts.

To those who take care of foreign tourists

Importance of explaining Japanese culture by not only tour-guides but ordinary Japanese become higher. Increasing number of foreign visitors have led the tourism sector of GDP and its contribution ratio has risen. As a result, number of Japanese who has chance to contact with those foreign visitors at hotels, restaurants, shops and many other businesses also has expanded as well. Since not only Japanese but also foreign residents doing business in Japan increase their chances to serve to such foreign tourists, I hope them to explain Japanese culture correctly and nicely on their businesses. Especially I wish tour-guides to explain not only sightseeing spots superficially but also in-depth Japanese heart inherited throughout long history. If my blog can help you to show real Japanese to your customers and can help them understand real Japan, it is great pleasure to me.

Your advice and opinions are welcomed

As contents and expressions in by articles are based on my personal experiences and observation of affairs seen around me, but please note that some other people may have different perspective even of the same action or behavior we observe. Also characteristics of Japanese behavior and actions which I regard as unique to Japanese may not be the one only Japanese exhibit.

If you have any queries or opinions on my thinking, please contact me and give your comments. Also you may find any mistakes I made or expression you may not understand in in the sentences, please give me your correctio or suggestion because I am not matured enough to write the blog in English. I hope to be a good English writer through this article with your kind assistance.

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